Privacy Policy

Last Updated: February 18, 2026

Lutheran Life Villages (“we,” “our,” or “us”) operates the website lutheranlifevillages.org (the “Site”). This Privacy Policy explains how we collect, use, and protect information when visitors access our Site, submit forms, or engage with our digital tools.

We serve individuals and families in Indiana State but may receive inquiries from users located elsewhere in the United States.

1. Information We Collect

A. Information You Provide to Us

We may collect personal information that you provide directly, including:

  • Name
  • Email address
  • Phone number
  • Message content
  • Any details provided in connection with senior living inquiries (non-medical)

This includes information collected through:

  • Contact forms
  • Chat tools or messaging features
  • Newsletter sign-ups

B. Information Collected Automatically

We and our service providers may automatically collect:

  • IP address
  • Browser and device type
  • Pages visited
  • Time spent on the Site
  • Referring/exit pages
  • General (approximate) location
  • Interaction data, such as clicks or form engagement

This is primarily collected via:

  • Google Analytics 4
  • CRM tracking scripts
  • Cookies and similar technologies (see Cookie Policy)

C. Advertising & Remarketing Data

We do not display advertising on our Site.

However, we may use tools such as Google Ads and Meta (Facebook/Instagram) Ads to promote our community on other websites or platforms. These tools may use cookies or pixels on our Site to:

  • Measure the effectiveness of ads
  • Track conversion activity
  • Help ensure our ads are shown to people who previously visited our Site (remarketing)

These technologies do not generate ads on lutheranlifevillages.org.

2. How We Use Your Information

We use personal information to:

  • Respond to inquiries
  • Provide information about our senior living community
  • Improve the Site and user experience
  • Understand trends and website usage
  • Support remarketing and advertising performance measurement
  • Maintain Site functionality and security

We do not sell personal information.

3. How We Share Information

We may share information with trusted partners who assist with our operations, including:

  • CRM tools (forms, tracking, chat, marketing automation)
  • Google Analytics (website analytics)
  • Google Ads / Meta Ads (off-site advertising and remarketing support)
  • Website hosting, security, and infrastructure providers

We do not share personal information with third parties for their independent marketing efforts.

No mobile information will be shared with third parties/affiliates for marketing/promotional purposes.

4. Cookies and Tracking Technologies

We use cookies and related technologies to:

  • Enable essential site functionality
  • Analyze performance and usage
  • Support off-site advertising and remarketing campaigns
  • Track form submissions and attribution

See our Cookie Policy for full details.

5. Your Choices and Rights

Opt-Out of Cookies

Users may manage cookie preferences via browser settings or through external opt-out tools (see Cookie Policy).

Email Communication

If email communication is used, users may unsubscribe at any time.

Do Not Track Signals

The Site does not respond to “Do Not Track” browser settings.

6. Rights for California Residents (CPRA)

We do not specifically target California, but some visitors may be California residents.

California users may request:

  • Access to personal information
  • Correction or deletion
  • Information regarding data sharing
  • Opt-out of targeted advertising

Requests can be made via the contact information below.

We do not sell personal information.

7. Data Security

We use commercially reasonable practices to protect personal information.
However, no method of transmission or storage is fully secure.

8. Children’s Privacy

This Site is not directed to children under 13.
We do not knowingly collect information from children under 13.

9. Links to Other Sites

Our Site may contain links to third-party websites. We are not responsible for their privacy practices.

10. Changes to This Policy

We may update this Privacy Policy from time to time.
The “Last Updated” date indicates the most recent revision.

11. Contact Us

For questions or requests related to this Privacy Policy:

Lutheran Life Villages
Website: lutheranlifevillages.org
Email: info@lutheranlifevillages.org
Phone: (260) 447-1591, ext. 2237