Cookie Policy

Last Updated: February 18, 2026

This Cookie Policy explains how Lutheran Life Villages (“we,” “our,” or “us”) uses cookies and similar technologies on lutheranlifevillages.org.

1. What Are Cookies?

Cookies are small text files placed on your device when you visit a website.
They help the site function and allow us to understand how it is used.

Cookies may be:

  • First-party (set by our Site), or

Third-party (set by service providers such as Google or CRM partners)

2. Types of Cookies We Use

A. Essential Cookies

These are required for basic website functions, security, and form operation.

These cookies cannot be disabled through our Site.

B. Analytics Cookies

Used to understand how visitors use our Site and improve performance.

Our analytics tools include:

  • Google Analytics 4
  • CRM tracking

These cookies may collect:

  • Page visits
  • Time on site
  • Device/browser information
  • Interaction patterns
  • Approximate location
  • Referring sources

IP addresses processed by Google Analytics are anonymized when possible.

C. Marketing & Remarketing Cookies

We do not display ads on our Site.

However, we may use marketing technologies to support off-site advertising, such as:

  • Google Ads remarketing
  • Meta (Facebook/Instagram) advertising tools
  • ActiveDemand attribution cookies

These cookies help:

  • Measure the performance of our ads
  • Reach people who have visited our Site
  • Improve the relevance of ads shown on other platforms

These cookies do not serve ads on lutheranlifevillages.org.

3. How You Can Control Cookies

Browser Settings

Most browsers allow you to block or delete cookies.
Doing so may affect site functionality.

Analytics Opt-Out

Google Analytics opt-out:
https://tools.google.com/dlpage/gaoptout/

Advertising Preference Tools

Users may opt out of interest-based advertising here:

Network Advertising Initiative: https://optout.networkadvertising.org/

4. Third Parties That May Use Cookies on Our Site

Depending on your interactions, the following services may set cookies:

  • Google Analytics 4
  • Google Ads / DoubleClick
  • Meta (Facebook/Instagram)
  • ActiveDemand (forms, tracking, marketing automation)
  • WelcomeHome CRM (future chat or inquiry tools)

Each provider has its own privacy practices.

5. Changes to This Cookie Policy

We may update this policy periodically to reflect technology or legal changes.

6. Contact Us

For questions about this Cookie Policy:

Lutheran Life Villages
Website: lutheranlifevillages.org
Email: info@lutheranlifevillages.org
Phone: (260) 447-1591, ext. 2237